MTV Magazine - Brazil

MTV burning twin tower ad

This campaign from MTV Magazine in Brazil compares deaths from Aids, famine and poverty to the deaths caused in the 911 attack on the world trade center New york.

Text next to the towers: 2863 death


Text next to the man: "40 million HIV infected in the world."

"The world united against the terrorism should do the same against AIDS"


Text next to the boy: "824 million undernourished people in the world
"

"The world united against the terrorism should do the same against hunger"

Text next to the boy: "630 million indigents in the world"

"The world united against the terrorism should do the same against poverty"


"The world united against the terrorism should do the same against AIDS, hunger and poverty"

Client: MTV Magazine

Ad Agency: Age, Sao Paolo
Art Directors: Tomas Lorente, Augosto Moyo
Copywriters: Carlos Domingos, Alexandre Lucas
Photograper: Ricardo Viera