21.11.11

Benetton | UnHate

UNHATE a nova campanha publicitária da United Colors of Benetton já está a dar que falar, basta ver as 6 imagens dos "Chefes" a beijarem-se... metáfora ou ironia... seja como fôr, UnHate pede ou celebra uma atitude positiva:

“What does UNHATE mean? UN-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate”

Creation of a new culture of tolerance



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