3.7.11

Alex Steinweiss - O pai das capas dos discos

THE FIRST RECORD COVER
Rodgers & Hart - The Imperial Orchestra Under Richard Rodgers (1939).jpg
Rodgers & Hart - The Imperial Orchestra Under Richard Rodgers (1939)
Em 1939, Alex Steinwess, um designer de 23 anos, convence e é contratado pela Columbia Records para criar verdadeiramente a primeira capa para um disco. Até então, os 78 rps eram vendidos apenas em genéricos envelopes castanhos. Desenhou mais de 850 capas para a Columbia, London, Decca e a Everest Records
alex_steinweiss_columbia_records.jpg
Alex Steinweiss, Columbia Records
Alex Steinweiss, New York, N.Y.(?), ca. Apr. 1947 photo William P. Gottlieb.jpg
Alex Steinweiss, New York, N.Y.(?), ca. Apr. 1947 photo William P. Gottlieb

Described as the father of record design, Alex Steinwess, in 1939, a 23 years old designer, convinced Columbia Records' suits to create the first true record cover. Until then, 78s were sold in generic brown sleeves.
He designed over 850 album covers for Columbia, London, Decca, and Everest Records, developing a trademark style that earned him an AIGA Medal and an Art Directors Club Hall of Fame lifetime achievement award.



Bob Sharples – Contrasts in Hi-Fi (1957).jpg
Bob Sharples – Contrasts in Hi-Fi (1957)
Artur Rodzinski – Brahms; Symphony No. 2 in D Major Opus 73 (1948).jpg
Artur Rodzinski – Brahms; Symphony No. 2 in D Major Opus 73 (1948)
Sir Thomas Beecham – Puccini; La Boheme (1942).jpg
Sir Thomas Beecham – Puccini; La Boheme (1942)
Eugene Ormandy – Respighi; The Pines of Rome (1946).jpeg
Eugene Ormandy – Respighi; The Pines of Rome (1946)
Rodgers & Hammerstein – South Pacific with Original Broadway Cast (1949).jpeg
Rodgers & Hammerstein – South Pacific with Original Broadway Cast (1949)
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